Basil at Eurobike: discover our new brand campaign and collection
Spread the cycling joy with Basil Bohème, Icon and Bold
We are pleased to invite you to the launch of our new brand positioning, as well as our new 2016 collection during Eurobike 2015. Driven by endless moments of cycle happiness, we have developed another collection to bring even more joy to cycling. With these new pieces, we continue to build upon a rich history of classics. Highlights of the launch are the new Basil baskets Icon and Bold, as well as the Bohème series.
Besides the creation of the new collection, this year, we have been digging into our heritage, observed our brand DNA and took the time to go back to our roots. We were especially charmed by the story of our founder, my father, Nico van Balveren, and realised that from the creation of our first wicker basket in 1976, until now we have always done what we do best: encouraging you to hop on your bicycle as much as you can.
Come along and help us spread the cycling joy. We will present a total of 8 new product lines alongside our new brand positioning.
On behalf of the Basil Team we wish you a pleasant ride,
Marthijn van Balveren
EUROBIKE: August 26 – 29, 2015
HALL A4, STAND 303