In 1934 Marinus Johannes van Balveren started the M.H. van Balveren bicycle shop in Silvolde (Ulftseweg).
In 1962 Marinus Johannes van Balveren’s bicycle shop was taken over by Nico van Balveren. (Picture from 1968)
It all started when, in 1976, Ine van Dam walked into Nico van Balveren’s bicycle shop and asked for a wicker basket. Nico had the basket made for Ine and made sure that Ine could enjoy her bike even more with this basket. Under the name ‘N. van Balveren Riet Import-Export’, later to be changed into Basil (made up of van BAlveren and SILvolde), Nico started importing baskets from the former Yugoslavia.
Starting in 1980 Basil developed steel baskets as well.
In 1992 the new warehouse at the Ettenseweg in Ulft was opened. The head office moved from Silvolde to Ulft in 1998.
In 2001 Marthijn van Balveren took over the reins from his father Nico.
In 2005 Basil presented the first ‘colourful bicycle bag’: Jasmin. Many successful designs followed in subsequent years.
Basil receives the FietsRAI Innovatie Award for the BasSolid system, which enables bicycle baskets to be attached to any type of carrier.
In 2009 Halfords designated Basil ‘Supplier of the Year’. In the picture: Wim Braafhart (left) congratulates Marthijn van Balveren on the new title.
Jorrit Schoonhoven, one of the ambassadors of the Dutch Design Week, selected Basil for Het Trend Book. Thanks to its multi-functional and modern design Basil is one of the 150 companies and individuals included in this prestigious book.
The suppliers of Kruitbosch are evaluated based on several different criteria, to wit: innovative product range, proactive and inspiring, presentation of the overall stand, consumer orientation and playful/successful exhibition activity. Basil was the ultimate winner and received the 2015 Supplier’s Award.