50 years in motion
Celebrate with us!
This year marks the celebration of a milestone: 50 years of Basil. Fifty years of craftmanship. Fifty years of style. Fifty years of creating thoughtful, beautiful and functional cycling accessories that make everyday riding easier, more personal and more enjoyable.
For 50 years, Basil has been part of everyday journeys, big and small — a milestone we are grateful to celebrate together with you during this special day.
The program
This special afternoon is dedicated to celebrating 50 years of Basil and the people and partnerships that have been part of this remarkable journey.
The program will feature an inspiring keynote presentation by an international speaker, special anniversary moments, and plenty of opportunities to connect.
Over drinks and dinner, we will reflect on shared memories, celebrate this important milestone, and enjoy an afternoon of meaningful conversations and more cycling joy!
Catering
Good food and great company are part of every celebration.
If you have any dietary requirements or food allergies, please let us know by sending an email to [email protected].
We’ll do our best to accommodate your needs.
Hotel recommendations
Planning to stay overnight in the area? We are happy to recommend Hotel Van der Valk in Duiven, located approximately 30 km from our office in Ulft (around a 25-minute drive).
📍 Impuls 2, 6921 RK Duiven
You can book your stay and arrange your payment directly with the hotel. A number of rooms have been reserved for our guests.
Use code [CODE1] when making your reservation to secure one of these rooms.
Location & Parking
Our anniversary event will take place at Basil in Ulft. Free parking is available on site, and directional signs will guide you from the entrance to the parking area.
Address:
Basil B.V.
Ettenseweg 7A
7071 AA Ulft
The Netherlands
Questions?
Do you have a question about the event, your registration, or anything else? We’re happy to help.
Simply send us an email at [email protected] and our team will get back to you as soon as possible.
We look forward to welcoming you to our 50th anniversary celebration!
Basil through the years
In 1934, Marinus Johannes van Balveren started the bicycle shop M.H. van Balveren in Silvolde, the Netherlands.
In 1962, the bicycle shop of Marinus Johannes van Balveren was taken over by Nico van Balveren. (Photo from 1968)
It all started when Ine walked into Nico van Balveren’s bicycle shop in 1976 and asked for a wicker basket. Nico had the basket made for her, ensuring that she could enjoy her bike rides even more. Under the name ‘N. van Balveren Riet Import-Export’, later renamed Basil (van Balveren Silvolde), Nico began importing baskets from the former Yugoslavia.
From 1980 onwards, Basil also started importing steel baskets.
In 1992, the new warehouse on Ettenseweg in Ulft was opened. The head office moved from Silvolde to Ulft in 1998.
In 2001, Marthijn van Balveren took over from his father Nico van Balveren.
In 2005, Basil introduced its first colourful children’s bicycle bag, the Jasmin. In the years that followed, many successful designs were launched, shaking up the world of bicycle bags. These colourful bags quickly gained attention from lifestyle magazines and TV series.
Basil was selected for The Trend Book by Jorrit Schoonhoven, one of the ambassadors of Dutch Design Week. Thanks to its multifunctional and modern design, Basil became one of the 150 companies featured in this prestigious publication.
A milestone: Basil designed and launched its first bicycle bags made with sustainable materials; Basil Urban Fold. Basil not only introduced a new urban look in 2012 but also a different way of thinking and designing using recycled materials (recycled canvas). This was just the beginning. More product categories followed, including bicycle crates.
A revolutionary way of mounting bicycle accessories was introduced: MIK CLICK GO. MIK went on to win several awards, including ISPO, Eurobike, European Product Design Award and RAI Bicycle Innovation Award.
Basil introduced the now well-known and iconic modern dog bicycle basket ‘Buddy’.
As a Dutch bicycle accessory brand, Basil celebrates its anniversary year. And continues to move forward, inspiring everyone to get on their bikes and experience more cycling joy.