Basil Bike Bags, Bike Baskets & Bike Baskets for Dogs

Marketing Communication Specialist

Are you ready to contribute to 365 days of #bicyclehappiness for everyone? We are currently seeking an enthusiastic marketing communication expert who is eager to collaborate on the next steps that Basil has in mind. Take the step towards Gelderland's Ulft today for a challenging new opportunity as:


Marketing Communication Specialist with copywriting skills (36-40 hours)


For nearly 50 years, we have been designing stylish and practical bicycle accessories (including bicycle bags, bicycle baskets, bicycle rainwear) and fitting mounting systems in-house, marketing them through various B2B and B2B2C channels. Bicycle happiness is what we stand for, from day one. With the right bicycle accessories, everyone gets on their bike faster and more often. This makes the world more beautiful, happier, and healthier. That's why our motto is: Spread the Cycling Joy! 
Where will you be working? 


You will become part of an accessible, pleasant organization with an open atmosphere. People are at the heart of what we do, and communication lines are short. You will be part of a hardworking and friendly marketing team for the Basil (bicycle accessories) and MIK (mounting system) brands. The team currently consists of a Marketing Manager, two Content Marketers, and a Visual Merchandiser. With your arrival and other new marketing colleagues, we are building the development of the marketing department and brand activation for the Basil and MIK brands. 


What will you be doing?


In this new role as a Marketing Communication Specialist, you will play a versatile role in shaping and executing our marketing strategy, both tactically and operationally. You will develop (measurable) marketing communication plans for various markets and implement them together with the marketing team. In consultation with the Product Management and Sales department, you will introduce new products for the brands. For this, you will assign tasks to external agencies (including marketing, design, and media agencies). Together with the involved parties, you will ensure that the right marketing mix is used to reach and surprise relevant stakeholders. In addition, you will effortlessly write careful and diverse content for external media. The Dutch language holds no secrets for you in this regard. As an entrepreneurial Marketing Communication Specialist, you will also oversee the marketing budget and the progress of the projects you have underway. In short, you are not just an essential part of our team; you also contribute to the success of our brands in various areas. 
What do you bring to the table? 


• A completed HBO education (Marketing, Communication, Commerce)
• Minimum of 5 years of demonstrable experience in a similar role
• Familiar with working in a B2B and B2C environment
• Proficient in both Dutch and English languages; knowledge of German is a plus
• Commercial drive is in your DNA
• Precise and structured, regardless of deadlines
• Flexible and enthusiastic work attitude
• Knowledge and affinity with the bicycle industry certainly helps but is not required! 
What do we offer you? 
You will have an exciting role where you have the opportunity to contribute to our mission: Spread the Cycling Joy! Furthermore, this position offers a wide range of tasks, and you will truly be part of a compact team contributing to a larger goal, namely, the success of our Basil and MIK brands, our collection, and thus bicycle happiness for everyone worldwide. 


Furthermore, we offer:
• A competitive salary and attractive secondary benefits
• A dynamic and informal working environment with a customer-centric approach
• A team that is constantly evolving, providing ample room for personal development
• 25 vacation days, with the possibility to purchase additional days
• Interesting employee discounts for you, your family, or friends
• Opportunities for further education and training
• A good work-life balance with flexible scheduling (starting times and hybrid working)
• An office that is easily accessible without traffic jams
• A suitable pension and travel expenses scheme


If all of this suits you, or if you would like to know more, do not hesitate to contact our HR department at [email protected] or call Joyce Leeftink (HR) at +31-315632222. We look forward to hearing from you! Surprise us, and we will surprise you! 

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